Business and Economy
Donpen No More? New Don Quixote Announcement Perplexes Japan Users
Discount retailer Don Quixote ignited a social media firestorm when it claimed it would retire its beloved mascot Donpen.

Writer
Jay is a resident of Tokyo where he reports and conducts tours for Unseen Japan. His work on Japan has been cited in numerous publications, including USA Today, the Washington Post, Fortune, TIME, NPR, The Guardian, and The World. In his spare time, he loves reading Japanese novels. You can follow Jay on Bluesky.
1,148 articles · Page 106
Business and Economy
Discount retailer Don Quixote ignited a social media firestorm when it claimed it would retire its beloved mascot Donpen.
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