Travel
This Japanese Village Gets 1000x More Tourists Than Residents – And Loves It
Shirakawa-go in Gifu Prefecture is a village of 1,400 people that sees over one million tourists yearly. And they want more.

Writer
Jay is a resident of Tokyo where he reports and conducts tours for Unseen Japan. His work on Japan has been cited in numerous publications, including USA Today, the Washington Post, Fortune, TIME, NPR, The Guardian, and The World. In his spare time, he loves reading Japanese novels. You can follow Jay on Bluesky.
1,118 articles · Page 53
Travel
Shirakawa-go in Gifu Prefecture is a village of 1,400 people that sees over one million tourists yearly. And they want more.
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