BUSINESS AND ECONOMY
Green Onion Power: World is Yours with New Hatsune Miku Whey Protein
Would you drink a leek-flavored protein powder? Would you change your mind if it had Hatsune Miku's face on it? One company…
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Despite what some people will try to tell you, culture in Japan isn't a fixed and unchanging entity stretching back in an unbroken line to the Nara era. It shifts with housing costs, demographic change, and the quiet negotiations people make in their daily lives. These stories covers the full breadth of that living culture: the traditions that persist, the subcultures that surface, and the social habits that get renegotiated as circumstances change.
Our reporting goes beyond "weird Japan." We document the friction and the pain points. Why are Japanese workers getting so little sleep? Why our people cutting back on having friends? Why are young people refusing to bathe, for goodness sakes?! We draw primarily from Japanese-language reporting, surveys, and researchers, which means we're less likely to launder a press release as a cultural story.
You'll find several dominant threads here. Economic pressure is quietly reshaping social life: the cost of friendship, the appeal of stigmatized "accident properties" at a discount, and men in rural areas giving up careers to follow their partners - all tell a story about what Japanese people are willing to renegotiate when money gets tight.
Traditional forms are under slow strain: a once-beloved lawn sport losing its aging fanbase, a centuries-old festival holding on, a tea industry looking for new models. And a running argument about digital versus physical shows up repeatedly, whether in debates over AI-generated art or the unlikely comeback of the handmade magazine.
BUSINESS AND ECONOMY
Would you drink a leek-flavored protein powder? Would you change your mind if it had Hatsune Miku's face on it? One company…
CULTURE
What does it take to become a certified Japanese shrine maiden? A certified miko gives us an insider's look at a miko…
CULTURE
How Japan's national living treasures preserve culture and the clever tactics - including Pokemon! - used to promote their work.
CULTURE
Most foreigners reported experiences with a "gaijin hunter". But the reality of these interactions is more complicated than it seems.
CULTURE
A cosplayer in Japan drew sympathy - and outrage - when their work was stolen by a Japanese "flea market" app that…
CULTURE
The story of one prolific folklorist's lifelong quest to save Miyagi Prefecture's handicrafts, history, and folktales.
CULTURE
As Japan prepares to leave masking to individual discretion, some people say they fear being judged for keeping up the practice.
CULTURE
A team of researchers set out to discover the true identity of a "mermaid mummy" enshrined in a Japanese temple. The result?