CULTURE
Gyaru: The Brazen Fashion Rebellion of 90s Japan
How a rebellion by rich girls against their own status became a rollicking fashion phenomenon.
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Despite what some people will try to tell you, culture in Japan isn't a fixed and unchanging entity stretching back in an unbroken line to the Nara era. It shifts with housing costs, demographic change, and the quiet negotiations people make in their daily lives. These stories covers the full breadth of that living culture: the traditions that persist, the subcultures that surface, and the social habits that get renegotiated as circumstances change.
Our reporting goes beyond "weird Japan." We document the friction and the pain points. Why are Japanese workers getting so little sleep? Why our people cutting back on having friends? Why are young people refusing to bathe, for goodness sakes?! We draw primarily from Japanese-language reporting, surveys, and researchers, which means we're less likely to launder a press release as a cultural story.
You'll find several dominant threads here. Economic pressure is quietly reshaping social life: the cost of friendship, the appeal of stigmatized "accident properties" at a discount, and men in rural areas giving up careers to follow their partners - all tell a story about what Japanese people are willing to renegotiate when money gets tight.
Traditional forms are under slow strain: a once-beloved lawn sport losing its aging fanbase, a centuries-old festival holding on, a tea industry looking for new models. And a running argument about digital versus physical shows up repeatedly, whether in debates over AI-generated art or the unlikely comeback of the handmade magazine.
CULTURE
How a rebellion by rich girls against their own status became a rollicking fashion phenomenon.
CULTURE
Ancient. Colorful. Hard as hell. Learn how the samurai's "way of the bow and horse" evolved into a beautiful art form.
CULTURE
Why is a popular Japanese chocolate-giving tradition once rooted in gratitude and appreciation now being called out as a form of power…
CULTURE
A monk who sparked an online rebellion gets his fine thrown out - but the issue of whether monks are legally allowed…
CULTURE
How comedy and the concept of laughter in Japan evolved from seriousness to silliness.
CULTURE
How Japan's most popular New Years custom has changed over the centuries.
CULTURE
How the oldest celebrated holiday in Japan has changed throughout the years, and the traditions that have come along with it.
CULTURE
Though sometimes honored more in the breach than the observance, Japan's philosophy of "waste not, want not" strongly influences everyday culture.