CULTURE
The Health Mask Gets a Makeover in Japan
Japan's 100-year-old health mask culture hasn't changed much during that time. But one Japanese company's trendy new take is catching on.
fashion
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CULTURE
CULTURE
Visual Kei in Japan: The Freedom to Describe Yourself
How a music-fueled rebellion against conformity and fixed gender roles became a significant cultural movement in Japan - and why some people…
BUSINESS AND ECONOMY
MUJI: Is Japan’s “Brand-less” Brand Taking Over the World?
With stores popping up globally, copycats abounding in China, and even a hotel in Ginza, MUJI is on a roll. What's the…
CULTURE
Where Have Japan’s Fashion Subcultures Gone?
Why have wild fashion subcultures largely disappeared from Tokyo's streets? Blame Uniqlo and the Internet.
CULTURE
Gyaru: The Brazen Fashion Rebellion of 90s Japan
How a rebellion by rich girls against their own status became a rollicking fashion phenomenon.
FEATURED
Not So Kawaii: How Japan’s “Culture of Cute” Traps Japanese Women
It rakes in trillions for Japan, but is kawaii culture forcing Japanese women into a no-win situation?
WOMEN
#KuToo: A Revolt Against Pumps in the Japanese Workplace
While #MeToo never took off in Japan the way it did in the U.S., Japanese women are growing more aware, and angrier,…
JAPANESE LANGUAGE
The Five Hot New Japanese Words Even Many Japanese Don’t Know
The distance learning company U-CAN has announced its list of new and trendy words for 2018. Discover the five words that even…