mascots Archives - Unseen Japan

JR East's three candidate designs to replace the Suica Penguin: an orange squirrel with a black marking running from its head down to its tail, a tall purple rabbit with long ears and a wide smile, and an orange character with pink ears carrying a small mole in a black shoulder bag.

Japan Doesn’t Trust JR East’s Suica Mascot Vote. Blame the Takanawa Gateway Affair

JR East is letting riders vote on its new mascot. But some expressed skepticism that their opinion would be taken seriously.