With tourism booming again in Japan, many people are looking to grab a piece of the pie – even if that means cutting corners. One business that’s booming in particular? Unlicensed taxis. While authorities are vowing to crack down on the phenomenon, experts admit that’s easier said than done.
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After several hard years where practically none of us could travel anywhere, tourism to Japan has come roaring back. Latest numbers show tourism to Japan exceeding 2019 levels. And, to the delight of local merchants, they’re spending more than ever.
But where there’s money, there will always be people looking to take advantage of people’s trust. There are reports that some stores are jacking up prices to bilk out-of-towners. Local news media has also reported on smaller-scale scams at Buddhist temples.
Meanwhile, some are using the ruse of “tourism” to skirt customs taxes. The Japanese government announced recently that it’ll change how it operates its duty-free program to crack down on people abusing it to resell goods domestically.
I went to the temple in a taxi with no license

Another illicit business that’s booming: unlicensed taxis.
Taxis are strictly licensed in Japan, to the point that you can only use rideshare programs like Uber to call a licensed driver. Besides showing their license number prominently inside of the cars, taxis generally have special plates – a green plate with white lettering.
By contrast, most regular vehicles in Japan have a white license plate with green lettering. Thus the term 白タク (shirotaku; “white taxi”) has become a handy signifier for people operating regular household vehicles as a taxi service.
The shirotaku business is booming, it seems – and authorities are finding it hard to crack down.
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In the past, according to Tokyo Shimbun, illicit taxi drivers would wait at an airport or other popular destination spots and try and convince customers to give them a chance. These days, networks of drivers servicing primarily Chinese tourists sell their services instead on Chinese apps like Taobao and WeChat. That makes it nearly impossible to catch the lawbreakers red-handed.
Meanwhile, Merkmal reports that more Western tourists are using illicit taxis. Some get their business the old-fashioned way – by hailing people down at the airport – while others leverage the Web, social media, and online payment services hosted overseas to remain under the radar. In the past, Booking.com has been a popular way for drivers to find customers without local authorities catching on.
Educating visitors
The growth of unlicensed taxis poses obvious risks to passengers. If someone’s unlicensed, you can’t verify that they’re trustworthy or that they don’t have other ulterior motives. If there’s an accident, you may not be able to collect damages.
Unlicensed drivers also pose a risk to Japan’s reputation as a tourist destination. There’s a fear that, if malicious incidents involving unlicensed drivers increase, visitors could come to see Japan itself as “dangerous”.
Given how difficult it is to crack down on these services, authorities are trying to raise awareness among tourists. In one recent campaign, Narita Airport had staff handing out tissue packets with text that warned of the dangers involved in using unlicensed taxi services.
Will ridesharing help?

One reason many visitors resort to these illicit services is because the number of legal options is small. Ridesharing apps like Uber can only dispatch licensed taxi drivers; regular citizens aren’t allowed to use their own vehicles to drive customers around.
However, that may soon change. On December 20th, at a meeting devoted to digitization efforts, the Digital Reform Committee announced that, starting April 2024, it would allow ridesharing in a limited format. Ridesharing services would be allowed in select areas and at select times when taxi service is insufficient to meet demand.
Taxi service dwindled in Japan during the pandemic and still hasn’t recovered. The industry – like many other industries in Japan – is still understaffed relative to demand. Various municipalities have subsidized the industry to keep it afloat.
Planning a trip to Japan? Get an authentic, interpreted experience from Unseen Japan Tours and see a side of the country others miss!

"Noah [at Unseen Japan] put together an itinerary that didn’t lock us in and we could travel at our own pace. In Tokyo, he guided us personally on a walking tour. Overall, he made our Japan trip an experience not to forget." - Kate and Simon S., Australia


Want more news and views from Japan? Donate $5/month ($60 one-time donation) to the Unseen Japan Journalism Fund to join Unseen Japan Insider. You'll get our Insider newsletter with more news and deep dives, a chance to get your burning Japan questions answered, and a voice in our future editorial direction.

Stay connected while in Japan with an eSim from our partners at Inbound Platform. Get fast and unlimited 5G data, access across 99% of the country, and excellent English language customer service. No chip to install - just download into your phone and use as soon as you land! (Affiliate link)

Get the white-glove treatment with a luxury ride from the airport – Haneda, Narita, or Osaka (KIX) – with Inbound Platform’s taxi service. Your driver will be waiting for you at the airport. If there are issues, you can depend on their highly-rated English language customer support. (Affiliate link)

Want to speak better Japanese before your trip to Japan? Or just for fun? Use Preply to connect with a native speaker and practice, no matter where you are in the world. Improve your Japanese while also making new friends and learning about Japanese culture and history. (Affiliate link)
Will this be enough to stop the rise in illegal taxi services? Time will tell. In the meantime, be cautious while making your way around a Japanese city or town. Make sure to use only services that are licensed and clearly display their licensing via their plates and displays in the vehicle’s interior.
The age-old rule applies here: if someone’s offering you a deal that seems too good to be true…it probably is.
Getting a reputable taxi in Japan
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Sources
訪日客向け白タク 成田でも問題に 知人の送迎に紛れ… 国外電子決済で摘発難しく 国交省など対策強化. Tokyo Shimbun
成田空港の「白タク」やりたい放題 屈辱的だが、一網打尽にできない複雑事情. Merkmal
ライドシェア4月解禁を正式発表、地域・時間を限定…都市部でも早朝や深夜に利用可能の見込み. Yomiuri Shimbun