Every year, a group in Japan rallies against the evils of Christmas. This year, however, “circumstances” led them to take a break from protesting the popular holiday.
Culturally, Japan has completely taken the Christ out of Christmas. The holiday here is geared towards couples, with Christmas Eve operating more as a glorified date night.
That doesn’t sit well with the group Kakuhidou (Full name: 革命的非モテ同盟; kakumeiteki hi-mote doumei, Revolutionary Alliance of the Unloveable). The group was founded in 2006 by Furuzawa Katsuhiro after he was rejected by a woman to whom he’d confessed his feelings.
Since then, Kakuhidou has railed against Japan’s major couples holidays. It regularly holds demonstrations in February to protest Valentine’s Day, March to rail against White Day, and December to oppose Christmas, calling for the celebrations to be “pulverized.”
The goal with the Christmas protests, the group has stated, is to “protest Japan’s romance capitalism Christmas culture.”

“The scorn and contempt shown to people disconnected from romance, or those without a romantic partner, during this period is clearly wrong,” the group’s third and current leader, Akimoto Takayuki, told Asahi Shimbun.
“I don’t care about being tarred and feathered if what we do helps people anxious about spending Christmas alone take a positive outlook.”
To say that Kakuhidou has never been wildly popular is an understatement. Its demonstration last year near Shibuya Station was attended by 10 people.
Planning a trip to Japan? Get an authentic, interpreted experience from Unseen Japan Tours and see a side of the country others miss!

"Noah [at Unseen Japan] put together an itinerary that didn’t lock us in and we could travel at our own pace. In Tokyo, he guided us personally on a walking tour. Overall, he made our Japan trip an experience not to forget." - Kate and Simon S., Australia

See a side of Tokyo that other tourists can't. Book a tour with Unseen Japan Tours - we'll tailor your trip to your interests and guide you through experiences usually closed off to non-Japanese speakers.


Want more news and views from Japan? Donate $5/month ($60 one-time donation) to the Unseen Japan Journalism Fund to join Unseen Japan Insider. You'll get our Insider newsletter with more news and deep dives, a chance to get your burning Japan questions answered, and a voice in our future editorial direction.
The group hasn’t updated its website since 2020. However, it maintains an account on X that keeps its 1,100 or so fans up to date.
This year, Kakuhidou let everyone know that, due to “various circumstances,” they hadn’t secured the permit required to hold the demonstration, forcing its cancellation.

In response, eight people expressed their profound disappointment.
Fortunately for them, Valentine’s Day is coming up fast.
Why this page doesn't look like crap
You may notice a few things about this page. First, it’s mostly content – not ads. Second, this article was written by a human, not a plagiaristic Turing machine.
Unseen Japan is a collective of independent authors. We work hard to keep our content free of intrusive ads and AI slop.
Help us keep it that way. Donate to the Unseen Japan Journalism Fund to support our work. Regular donors will receive Insider, our paid newsletter with weekly bonus content about Japan. Plus, your contribution will help us produce more content like this.
What to read next

“Zombie Cigarettes” Are Japan’s New Recreational Drug Scare
The increasing popularity of the drug has some in the country calling for a complete ban on vaping to stop it in its tracks.

Japanese Webcomics Group Restricts Sexually Explicit Online Ads After Uproar
As Japan debates whether to restrict sexually explicit ads shown to minors, a group of 11 webcomics companies responds to public pressure.

Why the Japanese Sport of Gateball is Dying in Japan
Gateball, Japan’s homegrown version of croquet, once had over half a million enthusiastic and engaged fans. Where did they all go?