Culture
National Living Treasures: Japan’s Living Embodiments of Culture
How Japan's national living treasures preserve culture and the clever tactics - including Pokemon! - used to promote their work.

Writer
Jay is a resident of Tokyo where he reports and conducts tours for Unseen Japan. His work on Japan has been cited in numerous publications, including USA Today, the Washington Post, Fortune, TIME, NPR, The Guardian, and The World. In his spare time, he loves reading Japanese novels.
1,165 articles · Page 102
Culture
How Japan's national living treasures preserve culture and the clever tactics - including Pokemon! - used to promote their work.
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