Food

Family Mart Says Cute “Save Me!” Onigiri Mascot Reduced Food Loss

Combini chain Family Mart wanted to reduce food loss in its stores. So it did the most Japan thing ever: it created a mascot.

Cup Noodle Plays Squid Games with New Fork

Nissin's Cup Noodle released a new product for eating its signature junk food - and made a hard-to-translate Japanese pun at the same time.

Standing Soba Restaurants Bemoan “500 Yen Wall” As Prices Soar

Could standing soba restaurants meet the fate of ramen shops in Japan? Here's why owners are lamenting the so-called 500 yen wall.

Tokyo’s Best Burger? Here Are a Japanese Food Influencer’s Top Six Picks

Hungry for a burger in Tokyo? Good news - you have a ton of options. A popular Japanese food influencer recently made her top six suggestions for burgers in Tokyo. Check 'em out and let us know what you think.

There’s an “All-You-Can-Eat Karaage” Place in Tokyo – But There’s a Catch

A karaage izakaya in Tokyo's Akasaka neighborhood went viral recently for a billboard advertising an "all you can eat" option. Once inside, however...

Another Japanese Hamburg Restaurant’s Undercooked Food Goes Viral

A second hamburg steak joint this year in Japan is going viral after netizens accuse it of undercooking its food. Social media users laid into Kichijoji Burg after a TikTok food influencer's video showed its food was essentially raw on the inside.

Cricket Protein Company in Japan Shuts Down After Right-Wing Conspiracies

Gryllus CEO Watanabe Takahito had a mission: to promote cricket protein as a healthy, environmentally friendly alternative to meat. This week, the company filed for bankruptcy after right-wing conspiracies drove it out of business.

Can This Japanese Company Save Subway in Japan?

The Subway brand in Japan is dying. Over half of the store's chains have closed in the past 10 years. Japan's Watami, however, thinks it can turn the struggling franchise around. Why has Subway failed to catch on here? And can Watami succeed in making it "more Japanese"?

Would You Drink Mayonnaise? Japan Reacts to Lawson’s New Product

You may love mayonnaise. But would you DRINK mayonnaise? The verdict is in as Japanese users have been trying Lawson's new "drinkable mayo" - learn what they think in our latest.

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