Japan Abandons “Marriage Relocation” Plan for City Women

Japan Abandons “Marriage Relocation” Plan for City Women

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Marriage relocation proposal
Pictures: miki / PIXTA(ใƒ”ใ‚ฏใ‚นใ‚ฟ); Canva
Japan's government had what it thought was a brilliant idea: pay single Tokyo women to move to the countryside to get married. Unfortunately for the government, most people found the proposal a wee bit sexist.

Japan’s government, led by the conservative Liberal Democratic Party (LDP), keeps inventing new ways to encourage Japanese citizens to have children. Unfortunately, the male-dominated party sometimes ends up issuing proposals that seem, shall we say, a bit sexist? Exhibit A: The now-retracted plan to pay women to move out of the city to get hitched.

Luring women out of Tokyo

Couple getting married - marriage relcation scheme
“You too could be this happy,” Japan’s government tells women who are wasting their lives by <checks notes> working. (Picture: buritoraย / PIXTA(ใƒ”ใ‚ฏใ‚นใ‚ฟ))

The proposal, issued late in August 2024, aimed to promote “marriage relocation” (็งปไฝๅฉš; ijuukon). Under the scheme, the government would pay women who currently lived in one of Tokyo’s 23 cities 600,000 yen (USD $4,217) to move to the countryside. The women had to be single and would move there with the intention of marrying…I don’t know, some dude, I guess.

The idea isn’t new. Indeed, a version of it is already policy.

For years, Japan’s central government has tried to reverse the outflux of people moving out of remote countryside locations. It already offers up to 600K yen in support for men or women who work in Tokyo’s 23 cities and want to move to the country. The government has doled out such payments to 16,000 people since 2019.

While people moving to major cities is understandable for economic reasons, it’s also putting the future of many small towns in jeopardy. Indeed, in the aftermath of the Noto Peninsula earthquake, there was a debate over whether certain towns should be rebuilt or simply shuttered.

The move to the city is most marked among women. Way back in 2019, I wrote about the exodus of young people from 40 of Japan’s prefectures. Of those who moved, the majority in many prefectures were female.

Most of those women moved to Tokyo. When asked why, many said they wanted to live their lives free of the influence of their families. Economic and social factors – such as the wage gap between men and women – also played a role.

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“Why target women?”

Outgoing Prime Minister Kishida Fumio’s cabinet included the proposal as part of its 2025 budget. News of the measure immediately made headlines and sparked outrage on social media.

“See, they don’t view women as human beings with lives,” said X user @beautifulsail13. “They talk about ‘putting women to use,’ thinking of them only as resources.”

“We thought the taxes they collected from us would be used for our benefit,” railed user @sy0000ys. “We were gravely mistaken. The money you hand over to the country is destined to be wasted on such ridiculous schemes.”

Many wondered why the program only targeted women and not men and women equally. By targeting only one gender, the proposal seemed to blame women for the country’s falling population and declining marriage rates.

Others lambasted the proposal as ineffective and insufficient. 600K yen, many argued, was hardly a drop in the bucket for someone looking to get married and start a family.

Newspaper editorials also blasted the proposal. The Kochi Shimbun urged the government to look at the actual reasons that Japanese women are fleeing the countryside, which include “the wage gap between men and women and the prevalence of fixed ideas regarding gender roles and responsibilities.”

As a result of the backlash, the government officially retracted the proposal. Jimi Hanako, who leads the Cabinet’s countryside revitalization initiative, promised that future proposals would “heed the voices of citizens suffering the effects of gender bias.”

Too many men in government?

Percentage of women in Japan's Diet
A graphical depiction of Japan’s poor female representation in the national Diet. (Source: Constitutional Democratic Party)

It’s interesting that such a proposal came from one of the Liberal Democratic Party’s few female representatives. Jimi Hanako currently serves a second term as a proportional representation candidate. She comprises part of the 26.7% of women who make up Japan’s House of Councillors in the national Diet.

Women only make up 10.3% of the lower House of Representatives. That means women comprise a mere 16% of Japan’s national lawmaking assembly. These numbers keep Japan near the bottom of the barrel in world rankings of gender equality.

How did such an explicitly slanted proposal make it into the budget proposal of one of Japan’s few female representatives and Cabinet members? In many ways, this is just how the LDP rolls.

Sadly, no political party in Japan has great female representation in Japan’s Diet. But the LDP trails the pack at a mere 11.3%. This, despite vowing to raise that number to 30% within the next 10 (or, at this point, nine) years.

This lack of female representation means the LDP frequently thinks – and acts – like an Old Boy’s Club. Some of its key politicians, such as Aso Taro, regularly make sexist statements blaming women for Japan’s low birth and marriage rates. Earlier this year, the party found several of its members swept up in a scandal involving scantily clad dancers at an official party function.

The LDP obviously needs some new ideas. But more importantly, it could benefit from new – and more diverse – voices.

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Sources

ๅœฐๆ–นใธใฎใ€Œ็งปไฝๅฉšใ€ใชใœๅฅณๆ€งใ ใ‘ใซ60ไธ‡ๅ††๏ผŸใ€€ๆ”ฟๅบœใŒๆคœ่จŽใ™ใ‚‹ๆฑไบฌไธ€ๆฅต้›†ไธญๆญฏๆญขใ‚็ญ–ใซๅŠนๆžœใฏใ‚ใ‚‹ใ‹. Tokyo Shimbun

ใ€็‹ฌ่‡ชใ€‘ๅฅณๆ€งใฎ็งปไฝๅฉšๆ”ฏๆด้‡‘ใ‚’ไบ‹ๅฎŸไธŠๆ’คๅ›žใ€€ๆ‰นๅˆคๅ—ใ‘ๅ†ๆคœ่จŽๆŒ‡็คบใ€€ไบˆ็ฎ—่ฆๆฑ‚ๅ–ใ‚Šใ‚„ใ‚ใธ. FNN Prime Online

่‡ช่ฆ‹ใฏใชใ“. Jiminto Official Website

ๅ›ฝไผš่ญฐๅ“กใซๅ ใ‚ใ‚‹ๅฅณๆ€งๅ‰ฒๅˆ. Gender Equality Bureau Cabinet Office

ๅ›ฝไผš่ญฐๅ“กใ€็›ด่ฟ‘ใฎๅ›ฝๆ”ฟ๏ผ็ตฑไธ€ๅœฐๆ–น้ธๆŒ™ใฎๅ€™่ฃœ่€…ใƒปๅฝ“้ธ่€…ใซๅ ใ‚ใ‚‹ๅฅณๆ€งๅ‰ฒๅˆ. Gender Equality Bureau Cabinet Office

10ๅนดๅพŒใซๅฅณๆ€งๅ›ฝไผš่ญฐๅ“กใ‚’3ๅ‰ฒใซใ€€่‡ชๆฐ‘ๅ…šใŒใ€Œๅฅณๆ€ง็™ป็”จใ€ใฎ่จˆ็”ปๆกˆ. Asahi Shimbun

ใ€็งปไฝๅฉšๆ”ฏๆดๆ’คๅ›žใ€‘ๆ นๆœฌ็š„ใชๅŽŸๅ› ใซๅ‘ใๅˆใˆ. Kochi Shimbun

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Jay Allen

Jay is a resident of Tokyo where he works as a reporter for Unseen Japan and as a technial writer. A lifelong geek, wordsmith, and language fanatic, he has level N1 certification in the Japanese Language Proficiency Test (JLPT) and is fervently working on his Kanji Kentei Level 2 certification.

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