It’s not as trendy as it used to be. But the Japanese word “pien” – represented visually as the “pleading face emoji” (๐ฅบ) – has secured its place in Japanese slang. But where did it come from? We take a look at its history, its usage, and its influence on manga, anime, and Kabukicho street culture.
The origins of “pien”
As far as anyone can tell, “pien” as a word came into fashion among the JC (ๅฅณๅญไธญๅญฆ็; joshichuugakusei, middle schoolers) and JK (ๅฅณๅญ้ซๆ ก็; joshikoukousei, high schoolers) set around 2018. It took off in popularity around that time. According to Google Trends, it hit its peak Internet usage around 2020 and has since leveled out.
Pien enjoyed a few years in the sun starting in 2019, when it made multiple lists of trending slang words in Japan. Marketing company AMF, which specializes in marketing to teens in Japan, put “pien” at number 1 in its list of trending new words among the JC/JK set. It also ranked number 1 in Petrel’s review of the most popular Instagram words of the year.
The “pleading face” emoji popular in text messaging, messaging apps, and social media is known as the pien face. This likely helped its popularity spread, as the pleading face is widely available on every platform and application thanks to its inclusion in the Unicode 11.0 standard in 2018 (Unicode character U+1F97A).
Anime and manga helped push the word’s popularity as well. As the word and the emoji became more popular, more authors and studios incorporated the “pien-face” into the repertoire of expressions they used for their characters.
Increasing popularity
At the time, Japan used the emoji much more in Japan than other countries. In a 2020 survey of worldwide use of emojis, Twitter Japan found that pien didn’t even rank in the top 10. That quickly changed, however: pleading face ranked #5 in 2021 and #7 in 2022 in a report by Consumer Search and Brandwatch.
At one point, pleading face was the third-most used emoji on Twitter (now X). According to Web site Emojipedia, this turn happened around mid-2020, right as pien hit the height of its popularity in Japan.
As for the word “pien” itself, research of teens by messaging application company LINE found that some 34.4% of them used it daily.
Who created it?
Despite its widespread usage, no one knows who invented the word or where it came from. Kataoka Miyu of the idol group Niji Conquistadors (่นใฎใณใณใญในใฟใใผใซ; niji no konkisutadooru) claims to be its progenitor. Yahoo! Japan said that its first record of Internet searches for the word dates back to August 2018 in Japan’s Saitama Prefecture.
There’s general agreement that the word is an onomatopoeia. Beyond that, consensus breaks down. ITMedia Netlab offered up the theory that it’s based on the sound a baby makes when they cry, which in Japanese is ใดใใดใ (pii-pii).
In her book, The Pien Malady: Consumption and Validation in the Social Media Generation (ใใดใใใใจใใ็ ใSNSไธไปฃใฎๆถ่ฒปใจๆฟ่ช), author Sasaki Chiwawa cites two other theories. One is that the sound is derived from an onomatopoeia for crying, ใฒใใฒใ (hin-hin). Another is that it comes from the similar-sounding Korean crying sound, ํ (hin).
What does “pien” mean?
The textbook definition of “pien” is the feeling of crying brought about by sorrow or happiness. In this sense, it’s similar to the Japanese words ใใใใ (shikushiku) and ใใใใ (mesomeso).
But the word’s a bit more diverse than its dictionary definition lets on. Researcher Hirose Ryo of the Nise Kiso Research Institute found the majority, 93%, use it to communicate when something regrettable has happened, while 89.5% use it to be easily forgiven for something.
However, another 71% also use it to express relief. And 55% use it to express gratitude. It can also be used at times one is feeling weak (42.5%) or to soothe the pain of a self-deprecating joke (22.5%). A full 11% of cases fall into an ill-defined “other” bucket.
Uses of the word “pien”. (Source: Nise Kiso Research Institute)
In this way, Sasaki Chiwawa argues, the word is similar to another linguistic phenomenon that preceded it: ๅ (manji.) And no, folks, that’s not a swastika. The manji is a Buddhist symbol that runs counterclockwise. It’s considered a holy symbol and marks the location of Buddhist temples on maps in Japan.
Like pien, manji became a catch-all word to express emotions of amazement, grief, and happiness. In that way, it’s similar to yabai, which still remains a popular catch-all word. (A somewhat related phenomenon is the word egui, which went from a negative meaning to a positive meaning in present-day usage.)
Examples
According to ITMedia Netlab, some representative sample sentences for ใดใใ include:
ใๅ ้ฑ่ฒทใฃใใฐใฃใใใฎๆใไปๆฅใใๅ้กใซใชใฃใฆใใใดใใใ – The clothes I just bought last week are now half off. Pien (dejected)
ใๅพ่ผฉใใใผใใใใใใฃใฆใใใใใดใใใ – My kohai bought me donuts. Pien (happy)
้ฃ่กๆฉใซใใใใ้ใซๅใฃใใใดใใใ- I just made my flight. Pien (relief)
The vocabulary doesn’t stop at “pien”. The word “paon” (ใฑใใ) also came into fashion as a more extreme form of ใดใใ, most often used in the phrase ใดใใ่ถ ใใฆใฑใใ (pien koete paon) – “It’s beyond pien, it’s paon.” There’s even a level beyond ใฑใใ: ใดใใใถไธใฉใใใไนๅฉ (pien-ga-oka dosui nosuke).
The “Pien Girl”: From face to fashion
(Content Warning: This portion of the article discusses self-harm.)
“Pien” became more than just a way to express emotions, however. The word also became a shorthand for women and girls who made up part of Kabukicho’s Toyoko Kids culture around 2020.
“Toyoko Kids” is the popular term for the youth who hang out on the street next to the Shinjuku Toho Building building in Kabukicho (“Toyoko” is short for “next to Toho”). It became demonized in the popular press as a somewhat dangerous area where young people drink, do drugs, and self-harm.
For many of its participants, however, it was a home away from home – a place where people alienated from mainstream Japanese society could connect. For some, alienated from their parents or fleeing emotionally and physically abusive households, it was their only home.
Many of the women who comprised this culture adopted fashions like ryosan-gata (้็ฃๅ; mass-produced style) or Jirai (ๅฐ้ท; landmine), typified by clothes from brands such as Mars, Liz Lisa, DearMyLove, Secret Honey, and Honey Cinnamon. The culture is also marked by other symbols, including an affinity for Strong Zero and other chuhai drinks and pink Monster.
More controversially, the culture is also marked by a propensity towards self-harm. Many of its participants struggle with various forms of mental illness, which Japanese society still stigmatizes. Participants seecCutting and other acts of self-harm as a form of escape and/or self-punishment.
“A feeling of unity”
According to Sasaki Chiwawa, the movement accelerated in popularity with the 2019 manga Tomorrow I’ll Be Someone’s Girlfriend (ๆๆฅ็งใฏ่ชฐใใฎใซใใธใง; Ashita, Watashi Wa Dareka no Kanojo). The character of Yua, who dressed in jirai style and made ใดใใ a cornerstone of her vocabulary, helped fuel the style’s popularity. The two styles were soon picked up and promoted by Japanese fashion magazines such as LARME.
The word ใดใใ – in all its yabai-like flexibility – became a lynchpin of Kabukicho street slang, particularly among women and girls. These factors led to a new name: ใดใใ็ณปๅฅณๅญ (pien-kei joshi), or “pien girls.”
Sasaki chronicled the trials of the pien girls in her book. Women and young girls came to Kabukicho – sometimes from other cities – to find connection and meaning. Some, like Yua, get involved with Kabukicho hosts – and take up sex work to support the expensive habit.
But many come seeking camaraderie with like-minded people and a sense of belonging. As Maki, a 19yo who came from outside Tokyo, put it:
“It’s fun walking around [with my friends] in the same types of clothes. It makes me happy to see girls in similar clothes and hairstyles. It makes me feel like I have friends…There’s a feeling of unity and liveliness. I don’t feel like I have to stress. It feels cozy.”
“Pien” is still in active use, though it’s fallen off since its heyday. But like yabai and egui, it’s left an indelible mark on the Japanese language.
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Sources
ใใดใใใใจใฏไฝใๆๅณใใฆใใใฎใ๏ผ ๏ฝ่ฅ่ ๆๅใฎ่ฃใซใใๆพๅใจไธๅนณ็ญใจใซใใญใบใ . Shueisha
ใดใใใจใฏ? ๆๅณใใฉใใชๆๆ ใฎใจใใซไฝฟใใใไพๆใซๅ ใใฟใๆดพ็่ชใ็ดนไป. MyNavi News
ใดใใ. Wikipedia JP
ใใดใใใใจใฏไฝใ ใฃใใฎใ. Nissei Research
ใใดใใใใจใใ็ ใSNSไธไปฃใฎๆถ่ฒปใจๆฟ่ช (ๆถๆก็คพๆฐๆธ) ๆฐๆธ. Sasaki Chiwawa. 2021
The Top 10 Most Popular Emojis and How to Use Them. Brandwatch
Twitterใใ2020ๅนดใซใใฃใจใๅคใไฝฟใใใ็ตตๆๅญใใฉใณใญใณใฐใๅ ฌ้ใ1ไฝใฏใใใใๆณฃใใใใดใใใฏโฆโฆ๏ผITMedia Netlab
A New King: Pleading Face. Emojipedia
