CULTURE
Marie Kondo: My Cleaning Method is “Tidying Up the Past”
Don't call it "cleaning": Japanese cleanliness guru Marie Kondo says her "magic" method is more than just mere "tidying up".
marketing
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CULTURE
BUSINESS AND ECONOMY
Donpen No More? New Don Quixote Announcement Perplexes Japan Users
Discount retailer Don Quixote ignited a social media firestorm when it claimed it would retire its beloved mascot Donpen.
BUSINESS AND ECONOMY
It’s Official: Japan’s “High-End” Shokupan Bread Boom is Bust
It was fun while it lasted. But it seems that Japan's boom of classy shokupan bread shops (yes that's a thing) has…
FOOD
Pocky Day: Celebrating Japan’s Record-Setting Snack
Pocky is one of Japan's most famous and beloved snacks. It even has a national holiday. Here's how 11/11 became Pocky Day.
SOCIAL MEDIA
FamilyMart Socks Take Over Japanese Social Media
FamilyMart, one of Japan’s major convenience store chains, recently released a collection of cheap necessity items, including underwear, t-shirts, and socks. But…
ENTERTAINMENT
Japanese K-Pop: A Musical Twist or a Cultural Riddle?
Is it K-Pop...or J-Pop? How the emergence of all-Japanese K-Pop-style groups highlights some unique differences between the two genres.
BUSINESS AND ECONOMY
Two Konmaris: How Cleanliness Guru’s Marketed in the West
Two different YouTube channels for Kondo Marie fans highlight fundamental differences in Western vs. Japanese marketing.
FEATURED
White Day in Japan Doesn’t Solve Gender Gap Issues
White Day is a holiday in Japan believed to solve the gender gap issues created by Valentine's Day. But does it really?