FOOD
Will Nissin’s New “Gaming Cup Noodle” Spur You to Victory?
Gamers: would you eat noodles with caffeine and niacin if it meant the difference between victory and defeat? Nissin is betting you…
marketing
Page 2
FOOD
BUSINESS AND ECONOMY
It’s So Hot, This Famous Japanese Chocolate is Going Naked
It's one of Japan's favorite chocolate treats. But it's so hot right now that its manufacturer decided the chocolate wasn't worth the…
BUSINESS AND ECONOMY
New Pizza Hut Japan Offering is Sooo Much Coriander (LOL)
Do you like coriander? Do you like a LOT of coriander? If so, Pizza Hut Japan has a new pie just for…
CULTURE
Marie Kondo: My Cleaning Method is “Tidying Up the Past”
Don't call it "cleaning": Japanese cleanliness guru Marie Kondo says her "magic" method is more than just mere "tidying up".
BUSINESS AND ECONOMY
Donpen No More? New Don Quixote Announcement Perplexes Japan Users
Discount retailer Don Quixote ignited a social media firestorm when it claimed it would retire its beloved mascot Donpen.
BUSINESS AND ECONOMY
It’s Official: Japan’s “High-End” Shokupan Bread Boom is Bust
It was fun while it lasted. But it seems that Japan's boom of classy shokupan bread shops (yes that's a thing) has…
FOOD
Pocky Day: Celebrating Japan’s Record-Setting Snack
Pocky is one of Japan's most famous and beloved snacks. It even has a national holiday. Here's how 11/11 became Pocky Day.
SOCIAL MEDIA
FamilyMart Socks Take Over Japanese Social Media
FamilyMart, one of Japan’s major convenience store chains, recently released a collection of cheap necessity items, including underwear, t-shirts, and socks. But…