FOOD
Yep or NOPE? Suntory’s New Dr Pepper-Like Soda Confuses Japanese Consumers
Suntory's new drink NOPE promises lots of flavor. Just WHAT that flavor is, however, has sparked a raging debate in Japan.
marketing
FOOD
TRAVEL
Suica Penguin Retirement Announcement Sparks Fan Outcry in Japan
The character, created by a children's book author, has been the face of the popular transit card since its inception in 2001.
JAPANESE LANGUAGE
McDonald’s Japan Runs Ad in Forged Edo-Era Script of the Gods
McDonald's Japan's latest social media ad campaign harkens back to claims that Japan had a pre-Chinese writing system.
FOOD
Family Mart Says Cute “Save Me!” Onigiri Mascot Reduced Food Loss
Combini chain Family Mart wanted to reduce food loss in its stores. So it did the most Japan thing ever: it created…
TECHNOLOGY
Will AI-Powered Cameras Be Watching You in Shibuya?
Do you always feel like someone's watching you? That may be true in Shibuya if one company's plan for 100 AI-powered cameras…
FOOD
Will Nissin’s New “Gaming Cup Noodle” Spur You to Victory?
Gamers: would you eat noodles with caffeine and niacin if it meant the difference between victory and defeat? Nissin is betting you…
BUSINESS AND ECONOMY
It’s So Hot, This Famous Japanese Chocolate is Going Naked
It's one of Japan's favorite chocolate treats. But it's so hot right now that its manufacturer decided the chocolate wasn't worth the…
BUSINESS AND ECONOMY
New Pizza Hut Japan Offering is Sooo Much Coriander (LOL)
Do you like coriander? Do you like a LOT of coriander? If so, Pizza Hut Japan has a new pie just for…