An Osaka-based restaurant chain has apologized after one of its stores put up a sign refusing service to Chinese nationals. The act, which violates Japanese law, highlights the problematic ways some Japanese restaurants are responding to misbehaving or demanding tourists.
SASAYA store is closed after incident

The store in question belongs to SASAYA Holdings, which operates various izakaya-style restaurants focused on different aspects of Japanese and foreign cuisine. The chain has most of its stores in Osaka, with a few in Tokyo and Fukui. It also runs two stores in Honolulu.
The controversy apparently involves the store Sumibi Yakitori HAYASHIN. According to news reports and the company itself, the store posted a sign in Chinese saying, “Since so many people lack manners, we refuse service to Chinese customers. Thank you for your understanding.”

(Interestingly, SASAYA’s Chinese language apology names the store at the center of the controversy. The Japanese language version, however, does not.)
The store had apparently opened just recently. In an apology posted on its website, SASAYA said the store put up the sign without permission and that it was in violation of corporate policy.
“Up until now, our company has always welcomed foreign and Japanese customers equally. We run all our stores under a policy of providing the highest service possible. Nothing about this policy is changing.”
According to Sankei Shimbun, the company has not only pulled down the sign—it’s closed the store in question. Restaurant review site Tabelog currently lists the store’s status as unknown.
Planning a trip to Japan? Get an authentic, interpreted experience from Unseen Japan Tours and see a side of the country others miss!
"Noah [at Unseen Japan] put together an itinerary that didn’t lock us in and we could travel at our own pace. In Tokyo, he guided us personally on a walking tour. Overall, he made our Japan trip an experience not to forget." - Kate and Simon S., Australia
See a side of Tokyo that other tourists can't. Book a tour with Unseen Japan Tours - we'll tailor your trip to your interests and guide you through experiences usually closed off to non-Japanese speakers.
Want more news and views from Japan? Donate $5/month ($60 one-time donation) to the Unseen Japan Journalism Fund to join Unseen Japan Insider. You'll get our Insider newsletter with more news and deep dives, a chance to get your burning Japan questions answered, and a voice in our future editorial direction.
Japanese restaurants vs. Chinese tourists
Some Japanese restaurants have dealt with what they perceive as rude foreign tourists in less than ideal ways. I reported last year, for example, on a restaurant in Tokyo’s Okubo neighborhood that put up a sign refusing service to Chinese or Korean guests.
In Japan, restaurants are within their rights to refuse service to rude or disruptive customers. However, targeting people by nationality violates the 14th Amendment of Japan’s Constitution, which ensures equal treatment of all residents.
Besides rude behavior, some Japanese restaurant owners have been complaining that foreign tourists, particularly Chinese tourists, have a bad habit of no-showing their reservations. This has recently become a point of discussion on Chinese social media. A person who handles restaurant bookings in Japan for Chinese visitors posted on the social media service RED about how they had three tourist groups no-show their reservations.
No-shows and rude behavior are, of course, unacceptable. However, as SASAYA acknowledged in its swift response, there are better ways to handle this than posting racist signage.
Get More UJ
What to read next

Social media users in Japan have accused the store of discrimination and of “embarrassing” Japan with its blatant double pricing.

You could pay up to three times more to visit some of Japan’s best museums if their boards heed the government’s call.

One of Tokyo’s most beloved and culturally significant museums is finally set to reopen to the public on March 31st.
Sources
大阪の飲食グループ、1店舗で特定国籍者を入店拒否 謝罪文は中国語 「マナー」巡り物議. Sankei Shimbun