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Kimono Rental Shops in Japan: What’s Real, What’s Fake, & How Not to Get Swindled
Learn about the different types of kimono styles and how to tell serious, traditional shops apart from the TikTok trends.
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Kiyosumi-Shirakawa: Tokyo’s Quiet Neighborhood of Coffee, Art, and Edo History
Kiyosumi-Shirakawa is one of Tokyo's quietest neighborhoods, where Edo history, a Mitsubishi-built stroll garden, contemporary art, and Japan's third-wave coffee scene sit…
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The Most Common Japan Travel Regrets – and How to Avoid Them
Enjoying your time in Japan requires knowing a few things that don't go viral. Here's what we've learned from working with our…
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The World’s First Pokémon Airport Aims to Boost Japan’s Noto Region Post-Quake
Ishikawa Prefecture is renaming Noto Satoyama Airport as 'Noto Satoyama Pokémon With You Airport' from July 7, 2026, making it the world's…
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Japan’s Inbound Tourism Crowds Into Just Seven Prefectures: Report
A Tokyo Shimbun and Kyodo analysis of 2025 smartphone-location data finds seven prefectures account for 72 of Japan's top 100 inbound-tourist hotspots,…
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The Ultimate Okinawa Travel Guide: Japan’s Tropical Paradise
Beyond the neon glow of Tokyo and the manicured temples of Kyoto lies a version of Japan that feels entirely separate from…
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Hanabi Taikai: A Traveler’s Guide to Japan’s Summer Fireworks Festivals
Japanese summer is impossible to imagine without hanabi taikai, the riverbank fireworks displays that pack millions onto seawalls every July and August.…
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Where Japanese People Actually Travel in August (And Why Foreign Tourists Don’t)
While inbound tourists mainly clog up the Golden Route, domestic Japanese travelers make full use of hisho-chi, highland summer resorts.