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The Most Common Japan Travel Regrets – and How to Avoid Them
Enjoying your time in Japan requires knowing a few things that don't go viral. Here's what we've learned from working with our…
overtourism
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Japan’s Inbound Tourism Crowds Into Just Seven Prefectures: Report
A Tokyo Shimbun and Kyodo analysis of 2025 smartphone-location data finds seven prefectures account for 72 of Japan's top 100 inbound-tourist hotspots,…
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Where Japanese People Actually Travel in August (And Why Foreign Tourists Don’t)
While inbound tourists mainly clog up the Golden Route, domestic Japanese travelers make full use of hisho-chi, highland summer resorts.
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Fukuoka: Why It’s Japan’s Underrated Best City for Tourists
A growing destination, Fukuoka is managing the potential pitfalls of overtourism through a mix of yatai and downtown development.
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Japan Drafts Dual Pricing Guidelines as Himeji Castle Posts Big Revenue Bump
As more tourist hot spots look at dual pricing, Japan's government prepares rules to ensure it's implemented legally.
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Okinawa Tourist Drownings Already Double Last Year’s Pace
The number of accidents parallels similar incidents across Japan as travelers take unnecessary risks and expose themselves to danger.
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Why This Shinto Shrine Near Sendai Airport is Drawing Inbound Tourists
It doesn't have the same cultural heft as other shrines. So why are tourists to Japan flocking to this shrine near Sendai…
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Tourists to Japan Are Tossing Coins into These Ponds. That’s a No-No
Officials are worried about the environmental impact after tourists dumped 18,000 coins into the ponds in 2025, despite clearly posted signs.