Travel
MUJI Opens “Anti-Tourism” Hotel in Busiest Tourist Location in Kyoto
MUJI's latest BASE hotel pitches itself as "anti-tourism." So why is it in one of the most heavily touristed parts of Japan?

Writer
Jay is a resident of Tokyo where he reports and conducts tours for Unseen Japan. His work on Japan has been cited in numerous publications, including USA Today, the Washington Post, Fortune, TIME, NPR, The Guardian, and The World. In his spare time, he loves reading Japanese novels.
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MUJI's latest BASE hotel pitches itself as "anti-tourism." So why is it in one of the most heavily touristed parts of Japan?
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