Japanese Language
Why Are More Japanese Girls Calling Themselves “Boku”?
How do you refer to yourself in Japanese? For most women, it’s some variant of "watashi." But for many young girls, the…

Writer
Jay is a resident of Tokyo where he reports and conducts tours for Unseen Japan. His work on Japan has been cited in numerous publications, including USA Today, the Washington Post, Fortune, TIME, NPR, The Guardian, and The World. In his spare time, he loves reading Japanese novels. You can follow Jay on Bluesky.
1,144 articles · Page 5
Japanese Language
How do you refer to yourself in Japanese? For most women, it’s some variant of "watashi." But for many young girls, the…
Business and Economy
Starting May 25, Calbee will ship 14 of its flagship snacks, including Potato Chips and Kappa Ebisen, in austere black-and-white bags. The…
LGBTQ
An Osaka High Court ruling found that Japan's gender-binary family register violates Article 14 of the Japanese Constitution. But it dismissed the…
Sex & Nightlife
What are happening bars? What actually "happens" in one? And the bigger question as a foreigner in Japan: Will they even allow…
Food
Japan's two biggest natto makers are hiking prices on the nation's beloved fermented soybeans.
Insider
A plan to shutter four of Kiyose City's six libraries angered citizens so much that it gave the Japanese Communist Party a…
Sex & Nightlife
Touts and scouts in Kabukicho say they feel they're in the middle of a crackdown. Will this new attempt to "clean up"…
Women
Japan's marriage rate has tumbled to a postwar low. But the country's bridal industry isn't shrinking: it's pivoting.